Wine Cellar

The SIBC team partnered with The Wine Cellar, a locally owned wine bar and event space in downtown Atchison, to support the business’s growth and community presence through strategic marketing initiatives. The project focused on increasing brand awareness among local residents and college students, driving foot traffic through social media engagement and community partnerships, and boosting overall sales. The team also worked to highlight The Wine Cellar’s welcoming atmosphere and unique offerings, positioning it as a go-to destination for social gatherings and local events.

“Leading the wine cellar project was both an enjoyable and educational experience. Our objective was broad, building brand awareness and driving foot traffic, so our team focused on growing their social media presence and identifying ways to differentiate from similar businesses in the local area. The open-ended nature of the project pushed us to think creatively and take ownership of our direction, which helped me grow as a communicator, problem solver, and student.”

– Kaylen Moore 

“Being on the Wine Cellar project has been a great experience, especially being a part of a great hard working team. This project helped me use and expand my Marketing knowledge and learn about different markets and how to target them. Personally, trying to help a small local business grow means a lot to me because I want to see everyone succeed. Overall this project has been eye-opening and educational, I can’t wait to give out pitch to our client and hopefully help them grow as a business and be successful.” 

- Connor Shackelford