Veritas et Lux

Veritas et Lux is a startup 3D printing company that is dedicated to serve Christian and Catholic Customers by offering home goods and devotional products that allow for an expression of faith without compromises in aesthetics. The team will benchmark 3–5 successful faith-based ecommerce stores to identify UX best practices and product gaps, particularly in art and prints. They’ll also survey and interview potential customers to develop buyer personas, which will inform a 12-month content and marketing calendar aligned with the liturgical year.

“I deeply appreciate the opportunity to collaborate with such a capable and dedicated team this semester. Leading our user experience analysis and market research work allowed me to grow not only as a strategist, but as a teammate and leader. This experience strengthened my analytical thinking, expanded my understanding of customer-centered decision-making, and helped me develop a more confident and collaborative approach to solving complex problems. I’m grateful for every challenge, every conversation, and every insight that contributed to both our project’s success and my own professional development. This team made the entire journey meaningful.” -Grace Bishop

“This semester, I had the opportunity to be a part of the Veritas et Lux project and help a new business with its marketing needs. I specifically helped create a new website for the business and incorporated the company's logo, added a discount calendar, and created a custom design portion of the website. Working on this portion of the project helped me to grow in my graphic design skills, which are helpful as a marketing major. Further, working with a team allowed me to understand the importance of teamwork, collaboration, and having a role on a team. I am extremely grateful for the opportunity to be a member of SIBC and to have collaborated with such an amazing team." -Helena Bageanis: